Attract
The private golf club business has become very competitive. The good news is there are now vast opportunities to attract new members and business, build solid brand awareness and engage your current members, thus increasing the value of their membership, making them your biggest advocates.
• Web Design Strategy
• Local Search Engine Strategy
• Search Engine Optimization
• PPC Campaigns
• Direct Mail
• Lead Generation
• Public Relations &
Brand Management
• Newsletter and
Email Promotions
• Social Media Marketing
• Social Event/Banquet Marketing & Lead Generation
CONVERT
After people find your web site it is critical that the content captivates them enough to leave them wanting more. More information, a price quote, request for a site tour, the next step. Traffic to your site holds minimal value if your site doesn’t serve as a sales tool, in fact, a website without a purpose can actually hurt your business. Your site should continually evolve to take advantage of all traffic that comes to your site and be the first step in closing a sales lead. The lifestyle, experience and exclusivity that comes with becoming a member of your club should be clearly expressed in the content, design and layout of your website.
• Conversion Optimization
• Traffic Analytics
• Event Micro Sites
RETAIN & PROMOTE
Your existing membership should be one of your strongest tools for gaining new members, increasing facility usage and maintaining the brand. Keeping your members engaged, informed and happy is vital. The challenge lies in finding the time to communicate often and effectively, determining members needs, finding solutions to those needs in order to reduce attrition, all while trying to maintain a steady, qualified source of member and event leads to grow the business. You need the time to do what you do best, deliver exceptional member service and provide the lifestyle experience that being a member of a club entails.
• Segmented Email Campaigns
• Loyalty Programs
• Third Party Email List Management
• Social Media Marketing
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