Segmented Database

It’s a fact that 40-60% of the opted in email subscribers say that the emails that they receive are not relevant to them. One good example is the airline industry. They know the airports that I fly from. Why do I receive details for offers leaving from airports all over the country? After a while, these emails can become annoying, especially to potential customers. The same thing goes for the golf industry. Everyone would prefer to receive email promotions or offers specific to their needs. If your email campaigns are not reaching targeted leads your conversion rate will decrease. No one wants to receive emails about a youth clinic if they do not have children. Again, the same goes for the golf industry. The more segmented your database, the better rate of return and conversion. This means more sales and content customers. 

At Konvert, we suggest segmenting as much as possible. A list of important demographics can make that possible. We feel that these demographics are the most important:

	Member Type
	Origination Source
	Average Price Paid
	Sex
	Age Range
	Handicap or Average Score
	Golf Frequency